You may have heard of the Three P’s of real estate? The formula used for countless years by thousands of devotees to sell your property post haste?
# 1 - Presentation – self explanatory
# 2 - Position – Yes, that’s location, location, location!
# 3 - Price – ‘Realistic’ please!
While reading real estate stuff, I came across a much more appropriate version; for me anyway.
# 1 – Preparing the Relationship – that’s about you and me
# 2 – Preparing the Property – your property at its best
# 3 – Put it on the Market – self explanatory
Times change and attitudes need to change to keep up. Selling a house has changed forever with the Internet and Social Media now playing a huge role. Buyers and sellers can do their own research and don't need to rely as heavily on the knowledge and expertise of real estate agents. They can go on-line and confirm what they are being told on any number of property research websites. This has meant that real estate agents need to lift their game and provide better service for their clients. With that in mind, here's my take on the three P's and what they mean for you.
#1 - Preparing the Relationship. We need to see if we can work together. It’s kind of like a job interview where we both decide if we ‘fit’. We’ll discuss the process, what you can expect from me and what I will ask of you.
Don't be afraid to ask questions and interview more than one real estate agent. Of course, I want you to work with me, but we're all different and if you're anything like me, you don't get on with everyone you meet. Take your time to get to know more about each agent. Start by Googling real estate agents in your area and make up a short-list of candidates.
#2 – Preparing the Property. Your home will probably never look better than when you have it up for sale. Once we’ve had a look over your property, we can talk about how to present it in the best light. We want to look at the property from a detached viewpoint; put ourselves in the buyer’s shoes, looking for things we might be able to improve on or feature. That doesn’t mean you have to spend heaps or make major changes. On the contrary, it can be something as simple as ‘weed and feeding’ the lawn or tidying up your ‘junk room’ (be honest, everyone has one of those rooms!) Buying (or selling) real estate is an emotional process. We want everyone that walks through the door to absolutely LOVE your house. Moreover, we want everyone that sees the property to want to walk through the front door and see what waits inside!
#3 – Putting it on the Market. OK, we’re prepared and the house is looking smashing! We've put together a killer marketing campaign, over all media and identified our ‘target market’ (people who would be interested in your piece of paradise). We’ve had the photos done and they’re fabulous; the advertising text is written, the advertising space is booked and the brochures have been printed. Time to put it on the market.
# 1 - Presentation – self explanatory
# 2 - Position – Yes, that’s location, location, location!
# 3 - Price – ‘Realistic’ please!
While reading real estate stuff, I came across a much more appropriate version; for me anyway.
# 1 – Preparing the Relationship – that’s about you and me
# 2 – Preparing the Property – your property at its best
# 3 – Put it on the Market – self explanatory
Times change and attitudes need to change to keep up. Selling a house has changed forever with the Internet and Social Media now playing a huge role. Buyers and sellers can do their own research and don't need to rely as heavily on the knowledge and expertise of real estate agents. They can go on-line and confirm what they are being told on any number of property research websites. This has meant that real estate agents need to lift their game and provide better service for their clients. With that in mind, here's my take on the three P's and what they mean for you.
#1 - Preparing the Relationship. We need to see if we can work together. It’s kind of like a job interview where we both decide if we ‘fit’. We’ll discuss the process, what you can expect from me and what I will ask of you.
Don't be afraid to ask questions and interview more than one real estate agent. Of course, I want you to work with me, but we're all different and if you're anything like me, you don't get on with everyone you meet. Take your time to get to know more about each agent. Start by Googling real estate agents in your area and make up a short-list of candidates.
#2 – Preparing the Property. Your home will probably never look better than when you have it up for sale. Once we’ve had a look over your property, we can talk about how to present it in the best light. We want to look at the property from a detached viewpoint; put ourselves in the buyer’s shoes, looking for things we might be able to improve on or feature. That doesn’t mean you have to spend heaps or make major changes. On the contrary, it can be something as simple as ‘weed and feeding’ the lawn or tidying up your ‘junk room’ (be honest, everyone has one of those rooms!) Buying (or selling) real estate is an emotional process. We want everyone that walks through the door to absolutely LOVE your house. Moreover, we want everyone that sees the property to want to walk through the front door and see what waits inside!
#3 – Putting it on the Market. OK, we’re prepared and the house is looking smashing! We've put together a killer marketing campaign, over all media and identified our ‘target market’ (people who would be interested in your piece of paradise). We’ve had the photos done and they’re fabulous; the advertising text is written, the advertising space is booked and the brochures have been printed. Time to put it on the market.
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